When advertising your events, are you thinking about the full marketing picture? Fliers, email, digital screens, A-frame signage, social media, SMS text reminders- each of those things play a role for a successful event. Do you understand the importance of a brand for your board and the strategy needed to master Instagram and TikTok marketing? Have you thought about utilizing text messages as event reminders to boost the last minute attendance for students sitting around with nothing to do? This session will dig into all of the facets of a complete marketing plan so that attendees can improve their campus communication leading to higher attendance at events.