Join Jeff for a conversation on the importance of branding. Learn about his journey from starting a t-shirt company in his parents’ basement, to selling his apparel on the Vans Warped Tour, to having bands wear his clothing in music videos on MTV – all before social media and Shopify. Jeff will share his real world experience in developing multiple brands, across different industries, and why professional branding is critically important for the success of any organization. Learn how to leverage branding to build trust with students, potential students and community partners, and how to educate these groups on what your student association has to offer.
